Officer, Digital & Multichannel Campaigns - SHN Foundation

Job Number: J0723-0940
Job Title: Officer, Digital & Multichannel Campaigns - SHN Foundation
Department: Foundation
Job Category: Foundation
Hospital Location: Centenary/General/Birchmount
Job Type: Full Time
Number Of Positions: 1
Union: Non Union
Hours: Days


Across our three hospitals and eight satellite sites, Scarborough Health Network (SHN) is shaping the future of care. Our many programs and services are designed around the needs of one of Canada’s most vibrant and diverse communities. We are home to North America’s largest nephrology program, as well as the designated cardiac care and spine centre for Scarborough and surrounding communities to the east. We are proud to be a community-affiliated teaching site for the University of Toronto and partner with a number of other universities and colleges, helping to train the next generation of health care professionals. We are also proud to be named one of Greater Toronto's Top Employers for 2022! Learn more at

FOR EXTERNAL APPLICANTS ONLY: As a condition of employment, you are required to submit proof of full COVID-19 vaccination status to the Hospital’s Workplace Health and Safety department. Fully vaccinated: having received the full series of a COVID-19 vaccine or combination of COVID-19 vaccines approved by WHO (e.g., two doses of a two-dose vaccine series, or one dose of a single-dose vaccine series); and having received the final dose of the COVID-19 vaccine at least 14 days ago.

The completion of this online form serves as your application and will be used to determine if you meet the requirements of this position. Please ensure that you have provided all pertinent information necessary to be considered for this vacancy by the close date.

Who we are:

Scarborough Health Network is a leading community teaching health network, consisting of three hospitals and eight satellite sites in Scarborough, one of the most diverse communities in Canada. Our Foundation works with generous donors, volunteers and community members to raise funds for state-of-the-art infrastructure and medical technology to support the hospital′s mission to improve lives through exceptional care.

SHN Foundation is raising the profile of our hospitals through the Love, Scarborough marketing and fundraising campaign. The extraordinary success of Love, Scarborough has helped generate mass awareness, has inspired transformational gifts, and has shone needed attention onto healthcare inequity and gaps in Scarborough. The Foundation has seen tremendous growth all around (staff, events, donations, media coverage, partnership, etc.). It′s an exciting time to join the organization as we continue to build upon this momentum!

Find out more about this compelling campaign by visiting

What you′ll be doing:

With the launch of the Love, Scarborough campaign, our organization has experienced tremendous growth. As a result, SHN Foundation is recruiting for the new position of Officer, Digital & Multichannel Campaigns.

The Annual Programs portfolio currently consists of gifts under $25,000, and is the primary acquisition funnel for donors to SHN. Reporting to the Director, Annual Programs, this role will support the activities of the direct response, monthly donors, memorial and tribute, and honour your caregiver (SHN Superstars) programs.

Although this position will help execute multichannel marketing plans and would preferably come with some experience with direct mail/print execution, we are looking for someone with strong digital marketing skills that will help expand our digital fundraising activities in the future, as well as support the digital infrastructure at the Foundation. The candidate will need strong copywriting and editing skills, with design experience being considered a strong asset.

This position requires a self-motivated individual who is willing to take on a variety of tasks. As the program grows, there will be opportunities to support a more diverse set of channels and content development. The ideal candidate is one that can adapt to the fit the needs of the program as it evolves.

What we have to offer:

When you work for SHN Foundation, you join a caring and collaborative team that is invested in both your success and career development. This is an exciting time to join a growing and meaningful organization, with ambitions to make the biggest impact yet to healthcare in Scarborough.

We offer an excellent package to employees, including a competitive salary and annual performance bonus, an industry-leading defined benefit pension plan through HOOPP, comprehensive benefits, and the opportunity to progress and build your career.


• Coordinate the execution of direct response appeals and campaigns, including developing written and creative materials, implementing strategies to acquire new donors, managing production of direct mail, and executing conversion-based digital campaigns.
• Work with Director, Annual Programs to expand into additional potential direct marketing channels as the programs grows.
• Assist in the execution of the strategy developed by the Director, Annual Programs, and work with the Director to develop a strong pipeline of annual program content.
• Support the storytelling and creative elements of the direct response program by editing and crafting materials as required under the supervision of the Director.
• Pull post-campaign and on-demand reports, providing performance analysis and KPI analysis.
• In conjunction with the Director, Annual Programs, establish process and infrastructure standards for the digital systems that Annual Programs works in, and maintain these platforms to ensure they are functioning properly for our use. Work with the Director to assess the digital performance of the Foundation – from solicitations to social media activity to platform performance – in order to ensure we are in alignment with digital best practice.
• Work closely with the Marketing and Communications team to optimize our digital properties to ensure that they are optimized for donor experience and conversion.
• Help to design strategy and to execute emails, in coordination with other teams, to ensure proper journeys for segmented donors.
• Ensure that donor issues and inquiries are handled in a timely manner and are escalated as required.
• Maintain administrative documents, including budget and invoice documents
• Manage relationships with external vendors to ensure timelines and deadlines are met by these vendors.
• Other tasks, as required.


• Undergraduate degree or diploma in a related discipline.
• Minimum of 3 years working in a marketing or fundraising role, with experience in multichannel marketing. Experience in digital marketing (outside of social media) is required.
• Advanced computer skills with a working knowledge of online donation platforms (Luminate, AKA raisin, etc.), web-based content management systems, email platforms, Microsoft Office, Adobe Creative Suite, file management and transfer systems.
• Experience with google analytics, paid digital advertisement, knowledge of SEO, and search marketing best practices.
• Experience developing, deploying, and tracking email campaigns.
• Strong experience in interpreting KPIs and business analytics for fundraising and digital performance.
• Knowledge of and proficiency in Raiser′s Edge is an asset.
• Healthcare philanthropy experience considered an asset.

Your competencies include:
• Experience project managing marketing and/or fundraising campaigns.
• Proven ability to think strategically and work independently in driving new initiatives or enhancing existing programs.
• Excellent verbal communication skills and proven writing and editing skills to create both marketing/fundraising copy for multiple mediums. Strong attention to detail and proofreading abilities also required.
• Detail-oriented, with strong organizational, analytical, and planning skills.
• Graphic design and content development experience is a definite asset.

Scarborough Health Network (SHN) embraces and celebrates our community’s unique multicultural heritage and diversity. SHN is an equal opportunity employer, dedicated to a culture of inclusiveness and diversity reflecting our diverse patients, staff and community alike. We are committed to providing barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Should you require accommodation through any stage of the recruitment process, please make them known when contacted and we will work with you to meet your needs.

Learn more about our exciting opportunities by following SHNCareers on Twitter and on Instagram.